Foot Locker is currently testing same-day/next-delivery at five stores in California, with the hopes of rolling it out to all 1,300 of its North American locations if all goes well. The extremely expedited service is seen as an expansion of the in-store pick-up option that the retailer already offers, and is currently in the trial stages at two locations each in Los Angeles and San Jose, New Arrival Nike Free OG '14 BR and one in San Francisco.
Foot Locker’s radical experiment is accomplished with Deliv, a company that’s slowly but surely attempting to alter the way we think about quick shipping, promising that faster doesn’t necessarily have to mean more expensive. Deliv, a crowdsourced delivery company, integrates its API into Foot Locker’s e-commerce site, allowing shoppers to select same- or next-day at checkout for an additional $5. The order is then matched to a nearby Deliv driver in real-time, and a delivery route is plotted using Deliv’s optimization engine, allowing the driver — who picks up several orders at a time — the most convenient path to the customers. In a manner of speaking, it’s Foot Locker shipping meets Uber.
Of course Foot Locker rolling out the unusual shipping initiative to all of its stores depends on the success of this trial, but there’s no reason to think it’s an impossible task. Deliv already has over 200 retail customers, from Crate & Barrel to Banana Republic to Brookstone, and is expected to begin offering same-day shipping at other of its clients as well.
Check out Multichannel Merchant for more on this latest shipping innovation.
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