Air Jordan 10 OVO Posters Going Up

As we announced earlier this week — again and again — Jordan Brand will officially launch Drake’s Air Jordan 10 OVO in the coming days. New Arrival Nike Air Huarache Despite the rapper’s red hot popularity — only magnified by his recent beef with Meek Mill — Nike Air Huarache Shoes despite the fact that Drake could sell-out of sand in the desert, Jordan’s putting all of its promotional might behind the launch.

Posters of the limited edition shoe have recently been seen going up on the outsides of buildings, though the city is still unclear. (Yes, safe money is on Toronto.) Each minimalist poster features an image of the stingray-styled Air Jordan 10 OVO against a white background, with the Jordan Jumpman and OVO owl printed at the bottom.

This is all moot, of course. Poster or no poster, these are selling out the instant they hit shelves, physical or virtual. Still, good to see some throwback marketing collateral, isn’t it?