Today, The Nike Free Run's partner, The University of Arkansas Department of Intercollegiate Athletics introduces a new brand and identity system that sets the visual direction for Razorback Athletics for many years, which provides a contemporary look at one of the most recognizable and unique brands in all of intercollegiate athletics.
Arkansas and Nike have been cooperated for almost two years, they work hard at enhance and modernize the celebrated marks of the University, honoring the pride and rich tradition of academics and athletics, and the key attributes of the Arkansas brand. Their goal was to developed an innovative and modern athletics brand identity while simultaneously recognizing the value of the Nike LunarGlide 5 university’s history and tradition, Arkansas and Nike worked with student-athletes, coaches, administrators and alumni to compile input on the department’s brand attributes.
Equity has been built in the Razorback logo since its inception in 1910 when University of Arkansas students voted to change the official mascot from the Cardinal to the Razorback. While the primary Hog logo will remain unchanged, the secondary logo and typography will receive some refined updates consistent with Razorback Athletics attributes – Pride, Tradition, Responsibility, Competition, Relentless, Dedication, Passion and Fight.
In order to complement the primary mark, a forward-facing Razorback has been designed to use as a secondary mark for the entire Razorback program. The logo is valiant and intimidating, and serves as a contemporary representation of the Razorbacks’ straightforward style of play. Via these types of manufacturer identification improvements, the actual College associated with The state of arkansas produces splitting up as well as variation available whilst improving yesteryear as well as symbolizing the near future.
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