Nike Kyrie 1 “Medium Berry” for First Look

I always had my suspicions, but now there’s no doubt: Kyrie Irving is the type of dude who uses Professor Plum when he plays Clue; Nike Roshe Run Store “Cluedo” to our British friends.

Evidence? Look no further than the upcoming Nike Kyrie 1 Medium Berry, plum-like in its purple mesh upper and textured heel. Crimson accents risk a pop of color on the liner and forefoot, while mint — glow-in-the-dark, perhaps? — Air Max 2013 New Zealand appears on the outsole, ensuring the shoe has a monopoly on colorful good looks.

Sorry, we’re still waiting on confirmed details, so you’ll have to stay tuned. At the moment, this is looking like an April launch though. Ready your battleships for then, and check out another look below.

Air Jordan 11 Low BLACK SUEDE Sample hitting more information

The Air Jordan 11, one of Jordan Brand’s all-time great models, may be undergoing something of an overhaul in the near future. Nike Roshe Run Store Or perhaps you’re looking at a scrapped sample that will never be. Either way, behold — the Air Jordan 11 Low Black Suede.

Boasting the XI’s classic design, albeit in all new materials, the Air Max 2013 New Zealand shoe sports a suede composition throughout both the base of the upper and the overlaid mudguard; all solid black. A white midsole contrasts, meanwhile, before alternating back to black on the outsole and white traction.

At this point it’s hard to imagine an Air Jordan 11 Low Black Suede release actually coming to fruition, but we’ll let you know how that develops. Would you like to see it launch?

Air Jordan 6 SPORT BLUE retailed at $170

You’ve known about it for months, but let’s make it official by way of Nike-provided photos: The Air Jordan 6 Sport Blue release date is set for this Saturday, August 30, Nike Roshe Run Store at Jordan accounts nationwide.

Something of a rarity in today’s landscape of constantly-retroing colorways, the Air Max 2013 New Zealand “Sport Blue” is an OG edition of the Air Jordan 6 that has never been re-released. That of course means that, when this mix of white leather, black trim and royal blue accents hits shelves in five days, it’ll be the first time since 1991 you’ll get a shot at a pair at retail.

So take in a slew of new photos today, as you count down the minutes until that Saturday launch. In a year full of must-have Air Jordan 6 releases, is this one of the best?

The Sport Blue VI will hit select retailers nationwide on August 30, including Nike.com beginning at 8am EDT.

Air Jordan 6 Retro
White/Sport Blue-Black
Style #: 384664-107
30 August 2014
$170

Watch: Beats Outplays Nike at Its Own Game

With every major sports event that comes along, Nike’s usually the one that comes out with an aspirational sports ad that’s meant to serve as a rousing anthem to bring the world together and inspire the athlete in all of us.

Not this time — at least not with Brazil’s World Cup.

This year, Beats has beaten Nike on the marketing field with its Nike Roshe Run Store “The Game Before the Game” spot — a five-minute commercial for its Powerbeats 2 headphones that’s been viewed over 18 million times on YouTube alone since it debuted on the web June 5. Within just days it was at 10 million. Shorter versions of the ad also air on TV.

Beats knew that with the World Cup occurring every four years it would have an audience of billions tuning in. By casting some of soccer’s top stars, as well as NBA icons like LeBron James, it would find viewers of its own. Air Max 2013 New Zealand But the ad had to be good, not a crass attempt to say, “Hey, we like soccer too. Wear our headphones.”

Instead, the ad, produced by agency RG/A, gets Beats into the branded entertainment space in a clever, creative way. It makes the company a storyteller rather just marketer, hard seller of merchandise we don’t need but now all of a sudden feel we must have. It’s what Apple, Beats’ new owner, has always done so well.

In “The Game Before the Game,” Beats pulls back the curtain on the pre-game rituals of soccer’s elite. Brazilian star Neymar Junior as he speaks to his father ahead before his country’s opening World Cup match, Nike Free 4.0 V2 Free Shipping for example (see the spot above). Other guest stars include Germany’s Bastian Schweinsteiger and Mario Gotze; Spain’s Cesc Fabregas; Mexico’s Javier Hernández Balcázar; England’s Daniel Sturridge; and the Netherlands’ Robin van Persie.

On the celebrity front, the ad also features LeBron James, Lil Wayne, Nicki Minaj and Serena Williams interspersed with the athletes, raising the interest level among non sports fans.

By releasing the ad, directed by Nabil Elderkin, before the first soccer matches kicked off June 12, Beats was able to get ahead of the barrage of commercials tying in with the World Cup.

The campaign isn’t just meant to promote the new Powerbeats 2 headphones (pairs of its Solo2 and Studios are also featured in the ad); the company is also using the spot to push its Beats Music subscription streaming service, which is offering up a World Cup-themed playlist. The tracks include the commercial’s “Jungle,” by X Ambassadors & Jamie N Commons, as well as “Get Low” by Dillon Francis, and Justice’s “Genesis.”

But let’s not forget about Apple, which just acquired Beats for $3 billion last month. The acquisition already was considered a smart move, given Beats’ popularity among buyers of premium headphones. Apple needed an injection of cool at a time when its iPods and iPhones are starting to suffer from sequelitis.

Now with Beats, it has a powerful promoter as an ally. Apple already was known for its innovative advertising campaigns. With Beats, it now has another major player on its side with which it can try to rally consumers on the retail playing field.